The Challenge
Generate awareness and leads for a leading MSSP (managed security service provider)
Our Solution:
Custom Adwords Campaign
Lead capture landing page creation
Social calendar creation and execution
Analytics-based reporting to shape strategy and optimize website performance
As an industry leader in managed security services, SEMplicity’s client roster includes one of the country’s biggest retail stores. However, the small company was lagging in a number of digital marketing areas and engaged ABX to help bring them into the 21st century.
In addition to website copy and UX upgrades, ABX launched a comprehensive paid search campaign and created a social strategy to capitalize on the CEO’s loyal – but under-engaged – social following. We used learnings from Google Analytics to further optimize the site for mobile and upgrade their lead capture strategy.