The Challenge:
Drive awareness and increase event attendance
Our Solution:
Full suite of digital advertising – SEM, Social media advertising, re-marketing
Email Marketing Campaigns
Local “influencer” Campaign
steAmfest is a two-day festival and celebration of science and the arts held in Essex Junction, VT. The founders approached ABX to help with an awareness campaign to drive interest and attendance to the event. ABX created a social calendar and campaign strategy that synchronized the participating artists and vendors for maximum reach across the primary medium, Facebook.
ABX also engaged “influencers” in the Front Porch Forum space for staggered posts across neighboring towns. The end result was a 100% increase in attendance over the previous year’s Festival.